DACS is co-sponsoring the “Small Business Series” starting Feb 10th until March 31st. These workshops were organized by SCORE and being hosted at the Danbury Library. If you have a small business or are thinking of starting one, you should seriously consider one or more of these FREE workshops. Each session starts at 6:00 p.m. until 7:00 p.m. Casual networking starts at 5:30.
- Tuesday, Feb 10th – Marketing Toolkit
Presenter: David Fischer, Constant Contact Authorized Local Expert and Founder of Solutions for Growth
With so many different marketing activities that a small business can focus on, you can often miss some of the important marketing concepts that will help you understand why those activities are so important. This presentation is designed to uncover some of those core concepts and show that a little bit of marketing knowledge can go a long way.
- Tuesday, Feb 24th – Keys to a Great Website
Presenter: Michael Brooks, SCORE Advisor and Owner of Nuclear Chowder and Marketing, LLC
In this presentation, you’ll learn the dos and don’ts of creating a website that gets found on the search engines, attracts prospects and turns them into customers. Mike Brooks will show you the common mistakes businesses make and best practices for creating a strong website. For Part Two, Mike will follow up with Search Engine Optimization (SEO).
- Tuesday, Mar 10th – Search Engine Optimization (SEO)
Presenter: Michael Brooks, SCORE Advisor and Owner of Nuclear Chowder and Marketing, LLC
As Google continues to change the rules and more Internet marketing savvy competitors enter the market, it becomes increasingly difficult to navigate the world of SEO. Not enough SEO and you’re invisible. Too much SEO and you get penalized. In this presentation, Mike Brooks will simplify the complexities of SEO so you can increase your online presence the right way.
- Tuesday, Mar 31st – Branding Your Way to the Bank
Presenter: Robin M. Dann is Owner of Studio-g Creative Design & Brand Development
Learn how to establish the “Know, Like and Trust” factor that will have people waiting in line to work with you!
Robin Dann will cover best practices for promoting your brand and crafting marketing messages to attract and retain high paying customers:
- Establish recognition
- Share expertise via Social Media
- Networking, engagement and community involvement
Park in the Library lot or on-street (no meter charge after 5:30 p.m.)
REGISTRATION REQUIRED — online at danburylibrary.org, click on “Events” or call 203-797-4527.