Presenter: Ellen Williams, Educational Marketing Expert at Constant Contact
Date: September 2nd, 2014
Location: Danbury Hospital Auditorium
Believe it or not, social media have been around since 1969, when CompuServe was a major internet service provider, before the rapid rise of AOL in the mid-1990’s. The first email was sent back in 1971 and by the end of the 1980’s the majority of typewriters were replaced by word processors and personal computers. Both social networking and email have changed substantially since their early days and we have watched the arrival of numerous social networking sites, such as Facebook, Twitter, LinkedIn, YouTube, Pinterest and Instagram, which grow in popularity.
Now that we have the added convenience of using smartphones and tablets in addition to computers and laptops, many of us are spending an increasing amount of time using social media. If you own a small business or work at a non-profit, it’s become more important than ever to leverage the use of email along with social media to get the word out about your marketing campaign. This presentation will reveal some simple but effective best practices for integrating email and social media strategies to help grow your business.
Perhaps you don’t have a business to promote, but you’re interested in learning the best way to navigate the various social media sites to get back in touch with long lost friends and relatives. If you have yet to jump on the social media bandwagon, this will be the perfect opportunity to learn the meaning behind the latest social media terminology. What is a hashtag anyway? Have you been wondering what you should post and when you should post it? What’s the difference between Pinterest and Instagram? How do you create a collage in Instagram? Fortunately for us, Ellen Williams of Constant Contact will have the answers to these questions and many more at our September 2nd general meeting, when she will be educating us on proper social media etiquette.
Ellen Williams is an educational marketing expert at Constant Contact and has 23 years of experience supporting small businesses in the New York and Southern Connecticut areas. Ellen is also the author of It’s About Time: Time Management Tips From the Software Revitalist and has contributed articles to Crain’s New York Small Business, The New York Enterprise Report, and Success Magazine. It doesn’t matter where you fall on the social media learning curve; just come with your questions and Ellen will provide the answers.